Highway licences

Please read through the steps below before applying for a banner licence.

Applications in all cases should be submitted at least 14 working days before the licence is required. 

• There is an application fee of £320.
• You are required to submit minimum Public liability of Insurance document of £5,000,000, and
• Site location plan and 
• A visual of the proposed banner in addition to applying for this licence.

If the conditions are not adhered to, this will result in a £250 fine for each contravention. 

Further guidance and conditions will need to be agreed to prior to applying, these can be seen when applying for a licence.

Permitted banner locations in Maidenhead

• Gians to the White Horse public house: Approximately 8.6m wide across the High Street.
• Eton travel agency to store Twenty One: Approximately 9.3m wide across the High Street.
• Nat West Bank to Prospect: Approximately 10.5m wide across the High Street.    
• Trend Interiors to Subway: Approximately 10.3m wide across the High Street.
• Connell Estate Agent to Hamptons Interiors: Approximately 11.6m across Queen Street.

Permitted banner locations in Windsor

• My local (Nisa) to Lush: Approximately 14m across Peascod Street.
• Marks & Spencer to Boots: Approximately 11.3m across Peascod Street.

Apply and pay for: Erecting a banner on or over the highway

(Fees as of Tuesday 1 April 2025)