Street Tag launches in Royal Borough schools

Pupils from Cookham Dean School playing Street Tag

Pupils, their families, and school staff in the Royal Borough of Windsor & Maidenhead are invited to join Street Tag when it launches on 10 June, which will transform the whole of the borough into a virtual playground.

Street Tag is a family-friendly treasure hunt-style game using a smartphone app that encourages players’ to search their surroundings on foot or on two wheels, collecting virtual tags placed across the borough. 

The council has teamed up with Street Tag to offer this unique game following its success in other parts of the country at encouraging players to be more active and get healthier, discover more about places to explore in their communities while having fun and making memories with family and friends.

There are due to be three seasons of Street Tag in the Royal Borough, each eight weeks long. The first, which runs from 10 June to 6 August, is for schools. If a child attends one of the seventeen schools so far signed up to Street Tag, families can play on their way to and from school, and at weekends. Schools will also be able to compete against each other for points in a friendly leaderboard with prizes awarded to the top-performing schools.

Tags can be placed or collected in a wide selection of locations including parks, footpaths and bridleways, leisure centres and other public spaces. Players can also add tags in their favourite walking, cycling, running, or rolling routes.

The second season, also for schools, is due to run in the school autumn term. The third season, early next year, will be widened to all residents and communities across the Royal Borough.  

Andrew Durrant, Executive Director of Place Services, said: “We’re excited to be partnering with Street Tag across the Royal Borough. It’s a fun, accessible and inclusive way for anyone connected to a school to get active, enjoy time outside together, while exploring some of the many spaces and places our borough has to offer.”

Seun Oshinaike, the founder Street Tag, said: "We’re excited to continue forging partnerships, such as those here at the Royal Borough of Windsor & Maidenhead, to help families and communities get physically active in a fun, sustainable, and accessible way.” 

To find out more about Street Tag in the Royal Borough, visit the Street Tag section on the council’s website.