Senior travel buyers invited to Discover Windsor


More than 20 of the UK’s most influential travel buyers are coming to Discover Windsor, a two-day event on 13-14 March. 

A showcase for Royal Borough activities, the event will provide first-hand experiences and forge business relationships and sales for local suppliers. The initiative spearheads an ambitious business support and Covid recovery campaign meticulously planned and delivered by VisitWindsor, part of the council’s Economic Growth Team and Place Directorate.  

The travel buyers, mostly members of UK Inbound, a trade association that represents the UK’s inbound tourism sector, will explore The Savill Garden and Windsor & Eton Brewery, and make chocolates at Dr Choc’s Windsor Chocolate Factory. They will also take a river cruise with French Brothers, a guided walk with Windsor Tourist Guides Ltd. and enjoy an exclusive evening tour of Windsor Castle’s State Apartments.

Councillor Samantha Rayner, deputy leader of the council and cabinet member for business, corporate and residents services, culture and heritage, and Windsor, said: “These are senior buyers, responsible for large volumes of domestic and international visitor bookings. Their attendance at the Discover Windsor event recognises our position and importance as a tourism destination.”

Travel trade specialists have been working with local tourism businesses, helping them to develop new ideas and experiences for group organisers, coach companies and tour operators, and to inspire itineraries for the international Fully Independent Traveller market. 

Councillor Andrew Johnson, leader of the council and cabinet member for growth and opportunity, said: “Discover Windsor is an important showcase for supporting post-pandemic business recovery and a crucial next step towards a thriving local economy through the return of international visitors.” 

The Castle Hotel is hosting the group overnight. General Manager Sam Goss said: “Discover Windsor represents a tremendous sales opportunity for Castle Hotel Windsor. We are able to show off our quality facilities and the guest experience we deliver, direct to buyers who are pivotal in deciding where to place their bookings.” 

Part of the drive to rebuild tourism, Discover Windsor is highlighting great reasons to visit across the whole Royal Borough, and inspiring worldwide recognition of high profile Royal events including this special milestone year of Her Majesty The Queen’s Platinum Jubilee.