New recycling scheme for Royal Borough residents


A new recycling scheme, WAM Gets Recycling, will be be launching in the Royal Borough, as the partnership with Greenredeem comes to an end on Friday 31 January.

The new recycling scheme, WAM Gets Recycling, is part of the contract with the Royal Borough’s new waste collection contractor, Serco, and works with volunteers and community groups to improve recycling in their local community.

There will also be a community incentive grants pot so local good causes will continue to benefit financially through recycling.

Points earned through the Greenredeem scheme will be protected as per the membership agreement and members will still be able to access rewards and national donations.

There are a number of local charities supported by the Greenredeem scheme, and if you want to donate points to them, please do so before the 31 January, and they will receive a percentage split of a £7000 funding pot based on the points they receive.

Cllr Donna Stimson, lead member for environmental services, climate change, sustainability, parks and countryside, said: “Working with Greenredeem over the last decade has seen our recycling rate steadily increase as Royal Borough residents understand the value of recycling. 

“Our new waste contract with Serco allows for an alternative scheme as we look to increase our recycling rates further. Plans are well underway as the WAM scheme will go live in February.  

“We are delighted to be working with WAM and Serco to encourage volunteers from local groups and charities to become more involved with recycling and their local community.

“The new scheme, along with the previous scheme, will help boost our recycling rates and is important as part of the climate change agenda.”

Rob Crumbie, Greenredeem marketing director, said: “The Greenredeem scheme saw members recycle twice as much and twice as often as non-members, driving an increase in recycling rates from 34% in 2009/10 to 45% in 2017/18. 

“Through the partnership, 170 schools and community groups have shared funding of over £150k, generated by the points earned from recycling in the Royal Borough.”

The Royal Borough was pioneering in the incentivizing of recycling, and Greenredeem have been helping to facilitate this for the past ten years.

Greenredeem will be launching a new scheme of their own this Easter, and more details will be available soon at