Ground breaking takes place at major Maidenhead regeneration scheme

Ground breaking

Ground has been broken at Maidenhead’s The Landing, a major new regeneration scheme from developer HUB and investor Smedvig, the first phase of which will deliver 429 Build to Rent Homes for operator Get Living. Constructed by leading contractor JJ Rhatigan & Company, the initial phase will also deliver 23,000 sq ft of ground floor retail, as well as car parking and extensive new public realm on a prominent 3.5-acre site in Maidenhead town centre. 

Designed by award-winning architect Studio Egret West, the mixed-use masterplan also incorporates 104,000 sq ft of office space and another 15,000 sq ft of ground floor retail and leisure space, to be constructed in two further phases. A new Garden Square including soft landscaping, trees and seating areas will create a green destination in the heart of the town.

The Landing site – a key part of Maidenhead’s wider regeneration – is also adjacent to Maidenhead station, where Elizabeth Line trains will arrive in 2022, and will provide a much-needed link between the refurbished station and the town centre. 

Damien Sharkey, Managing Director HUB, said: “This is a landmark moment for HUB, and the development we will now deliver is particularly important for Maidenhead, being on a pivotal site for the town and based on designs developed through extremely close consultation with the local community, as well as strong collaboration and support from the Royal Borough of Windsor & Maidenhead. Working alongside Get Living strengthens the development even further, by bringing one of the most experienced and exciting BTR operators in the UK to Maidenhead. We are very excited to have started construction on this fantastic new place that will bring beautifully-designed, well-connected homes, employment opportunities and community facilities to the town centre.”

Rick de Blaby, CEO of Get Living commented: “This is a momentous project for Get Living, being our seventh neighbourhood of large scale, but this time in a regional town rather than London or one of the UK’s large cities. In HUB, we have one of the UK’s most professional, innovative and enterprising developers whose vision for The Landing can now be realised. It is our responsibility, as long-term owners and custodians, to ensure we provide a place for people not just to call home and put down roots, but to create the stage for community to build and thrive, just as HUB’s team and the Council have envisioned.”

Councillor David Coppinger, Cabinet Member for Planning, Environmental Services and Maidenhead, said: “The council is driving forwards the much-needed regeneration of Maidenhead town centre, and this ground-breaking is another major milestone, hot on the heels of our railway station forecourt revamp. With £155m of private investment, The Landing will provide longer-term benefits including new homes, jobs and facilities that will enhance vibrancy of the town centre, support further major investment and boost the whole community. In the short term, the construction work itself will deliver immediate benefits, including opportunities for local sub-contractors, suppliers and construction workers, work placements and talks for local young people supporting careers into the construction industry, and simply the spending power of 350 extra site personnel in town.”

Ger Ronanyne, CEO of JJ Rhatigan, said: “This is our biggest contract so far in the UK. It significantly builds on our continuing success in the UK market as the business expands and meets the market challenges head on, to deliver exciting projects across both England and Ireland.”
Construction of phase one of The Landing is expected to complete in Q4 2024.