First car club fuels sustainable transport in Maidenhead

Car Club example

Countryside, the Royal Borough of Windsor & Maidenhead and Enterprise have launched Maidenhead’s first car club.

Based at Watermark, Countryside and the Royal Borough of Windsor & Maidenhead’s £94 million regeneration scheme on the banks of Maidenhead Waterways, the Enterprise Car Club offers Maidonians an easy and affordable way to access personal transport without the hassles of car insurance, tax and basic maintenance. 

Watermark currently has access to one on-site Car Club vehicle, a Hyundai Ioniq hybrid, located on St Ives Road. Members can rent by the hour or by the day, with prices starting from £7.60 per hour, making the Enterprise Car Club a cost-effective alternative for those without access to their own personal vehicle. Members can reserve and unlock car access using the Enterprise Car Club app, which offers 24/7 access all year round and coverage across the UK. 

The car club is part of the measures being implemented to encourage sustainable transport at Watermark, with 16 electric car charging spaces and 171 cycle storage spaces being delivered across the development.

Daniel King, Managing Director, West London & Thames Valley, Countryside, said: “Encouraging sustainable transport is a key principle of the Royal Borough Development Partnership between Countryside and the council, and bringing the first car club to Maidenhead is a vital step in achieving this. It’s estimated that for every car club vehicle on the road, up to eight private vehicles are taken off the road, and so we’re proud to be making Maidenhead a greener place to live, while also making life easier for local residents.” 

Dan Gursel, Managing Director of Enterprise Car Club, commented: “We are delighted to add Maidenhead to our ever-growing network of Car Club locations. We share Countryside and the Royal Borough of Windsor & Maidenhead’s commitment to sustainable transport.

“Car Club members have easy and affordable access to more than 1,400 low emission vehicles at 180 locations across the UK, many close to other transport hubs to enable seamless travel with public transport networks. 

Cllr Gerry Clark, Cabinet member for Transport, Infrastructure and Digital Connectivity, added: “Our transition towards a low carbon future is at the heart of the Council’s agenda, and our Environment and Climate Strategy sets out our vision and actions to achieve the borough's net-zero emissions target by 2050 at the latest. 

“Working in partnership to encourage the use of more environmentally-friendly modes of transport, including electric and hybrid vehicles, is a crucial part of achieving that important goal, and we’re leading the way by embedding sustainability within Maidenhead’s town centre regeneration.” 

Countryside is delivering Watermark, the £94 million regeneration scheme on the banks of Maidenhead Waterways, in partnership with the Royal Borough of Windsor & Maidenhead. Located in York Road, Watermark is delivering 229 new homes, of which 88 are affordable, as well as the regeneration of Library Square with 20,000 sq ft of restaurant, café and community space, which will extend out onto terraced seating with views of York Stream. Construction of Watermark began in March 2019, with the first residents moving into the development in spring 2021.

Watermark is the first development of the Royal Borough Development Partnership, a joint initiative between the Royal Borough of Windsor & Maidenhead and Countryside. The Partnership is developing four sites in the town – York Road, Saint-Cloud Way, West Street and Reform Road.