Possible measures

Our 'Ten Top Travel Plan Tips'

When selecting travel plan measures, consider the following:

1. Every little helps
   Remember that a travel plan does not ask people to give up their cars for good.  If you can encourage employees to use a different mode just one day a week/fortnight it could make a big difference.
   
2. No single solutions
   Introducing a variety of measures should gain more support for the travel plan as it will allow people to choose measures to suit their own situations and requirements.
   
3. Think of everyone
   Do not pick measures that are all targeted at the same group, ensure that the travel plan includes a diverse range of measures appealing to different members of employees.
   
4. Research your plan
   Use a travel survey to determin your choices.  There would be little point promoting cycling as the main travel plan action if the large majority of employees live more than 5 miles away from the site.
   
5. Mix your measures
   You will not always get the best results simply by selecting the measures that appear to be the most popular and/or attractive.  Determine what kinds of changes are needed most; consider what is feasible and likely to be acceptable before selecting your measures.
   
6. Create 'Quick Wins'
   You will want to create a plan that will lead to long-term changes in travel behaviour.  However it is important that some of your measures have an immediate effect.  Immediate benefits to employees are likely to inspire confidence in the travel plan.
   
7. 'Carrots' and 'Sticks'
   Start to encourage change by introducing only 'Carrots' during the early stages of the plan to motivate employee involvement.  'Sticks', such as car-park charging are influential in achieving long-term behaviour, but these should be left until later in the travel plan programme.
   
8. Publicise travel plan successes
   If people see others changing their behaviour they will be more likely to do so themselves.  It is therefore important to keep people informed of any changes in travel behaviour amongst employees by congratulating those who have shown commitment to the plan.
   
9. Monitor measures
   Be aware of the impact of introduced measures.  Over time, consider whether or not you are achieving the agreed targets.  It may be necessary to introduce further measures or adapt the existing ones.
   
10. Look at our list of travel plan measures
    Consider the different travel plan measures available and think about which options may be the most effectve for your organisation.  Try to be original with your travel plan by devising some of your own measures.