Pointing the way to new sponsorship scheme

The signs are good for roundabout sponsorship in the Royal Borough as a new scheme officially gets underway next week.

First to celebrate the borough's new "sense of direction" is the roundabout at Cannon Lane on the A4 Bath Road west of Maidenhead, which will see its sponsor, Stubbings Nursery, unveil its new signs at a special ceremony at the roundabout on Wednesday March 12 at 11.45am.

Next week's unveiling ceremony marks the start of a partnership between the Royal Borough and Immediate Solutions, a marketing company specialising in local authority sponsorship with the aim of encouraging local businesses to sponsor roundabouts and improve the appearance of the local area.

The A4 roundabout – with its distinctive topiary planting – has been sponsored by Stubbings Nursery for several years, and the company has just renewed its sponsorship agreement for the coming year.

The four new signs – facing the four road junctions leading onto the roundabout – will advertise different elements of the nursery's business and display the council's Cleaner, Green, Safer logo and borough crest.

Cllr Jesse Grey, lead member for leisure and culture, said: "We are delighted to have signed up to the new sponsorship scheme with Immediate Solutions, and especially pleased that Stubbings Nursery has chosen to renew its agreement for the sponsorship of the A4 roundabout.

"The sponsorship scheme provides a very positive way of helping to ensure that our roundabouts are both practical and attractive features of the local landscape. Several more sponsorship arrangements are already in the pipeline for other roundabouts around the borough, and we hope that even more local businesses will want to follow the example of Stubbings Nursery and demonstrate their commitment to creating green oases for local people and visitors to enjoy."

For further information about the roundabout sponsorship scheme contact Kate Dagnall, Royal Borough environment officer, on 01628 796093.