A major step forward in revitalising Maidenhead

Plans for a revitalised Maidenhead town centre are set to take a major step forward with the introduction of a framework for the ING Real Estate development planned for Broadway, King Street and Queen Street.

The proposed draft planning brief was discussed at the planning and environment overview and scrutiny panel meeting last night (Monday June 30)and will be presented to cabinet for approval on Thursday July 24.

If approved, the draft – designed by the Royal Borough and overseen by the Partnership for the Rejuvenation of Maidenhead (ProM) – will be available on the internet and at main council buildings for the public to comment on.

Cllr David Burbage, leader of the council, said: "The planning brief forms the framework for the development, sets out the key principles and will provide the basis for a detailed scheme to be drawn up.

"A lot of professional expertise and time has gone into getting the brief to this point. But as this development is a major step in the regeneration of the town centre and will have a potential effect on everyone who lives, works or shops in Maidenhead, we want to get as much feedback as possible from the people who will use it.

"By doing this, we can ensure this exciting addition to the town centre is welcomed by and meets the needs of Maidonians."

The retail-led development scheme, initiated by ING Real Estate after it bought a major parcel of land in the area, will include shops, housing and offices. This follows the identification for development of part of the site, including the Broadway multi-storey car park, within the Borough Adopted Local Plan.

Following the consultation on the draft brief in the summer, a report will be put to cabinet in the autumn for final approval and adoption.